Privacy policy

ITE Privacy Policy

Heavy Equipment Bluebook – Privacy Policy

Your privacy is important to us. To better protect your privacy we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. Personal information collected on any of Integrity Truck & Equipment’s web sites or by any of our affiliates may be shared with an outside party to complete any transaction which you request.

Integrity Truck & Equipment will not sell or rent your information to any third party, and will exercise reasonable efforts to keep the information secure. We recognize and respect your on-line privacy. Integrity Truck & Equipment is committed to providing you with the best value products and services.  By registering with or contacting us through Integrity Truck & Equipment’s web site, you agree that any information or comments you provide may be shared between Integrity Truck & Equipment, its affiliated companies and dealers, and used without restriction to process customer orders and improve or market our products and services.

When you visit our web sites we may send you a “cookie”. A cookie is a small data file that the web site writes to your hard drive. We also use cookies for a number of administrative purposes; for example, to store your preferences for certain kinds of information or to store a password so that you do not have to input it every time you visit our site. Using cookies, our site will automatically recognize your member ID. No personal information is stored in cookies. This file enables us to recognize you each time you visit us. Cookies help us in many ways, for example, by saving your region and language preference and for purposes of collecting non-personal data. For example, we may use cookies to: Compile anonymous statistics on web site use, Count the number of times you visit our sites, or Gather information on the type of Internet Browser and operating systems used.You can refuse cookies by turning them off in your browser. However, your ability to interact with Integrity Truck & Equipment may be limited. Integrity Truck & Equipment’s web sites contain links to other internet web sites. Integrity Truck & Equipment is not liable for the privacy practices or the content of other web sites.

Much of Integrity Truck & Equipment’s web site is available without registration, but in order to take advantage of some features you must register and create a member account. Integrity Truck & Equipment’s online registration form requires you to provide basic identifying information. Some sections of the site may be accessible only after you provide additional information about yourself.  We hope that, like many users, you will want to provide information about yourself so that we can continue to make our web site more valuable to you.

We use the information you provide about yourself to complete your requested transactions. We use return email addresses to answer the email we receive. By registering through Integrity Truck & Equipment’s web site you may be signed up to receive email correspondence. If you do not wish to receive email messages from us, please unsubscribe using the link provided in the email. Individual’s information is not shared with outside parties. We reserve the right to use information to better design our web site and to share with advertisers.

We do not intend to collect individually-identifiable information from, or market our services to, children less than 13 years of age. We endeavor to provide a safe online environment for users of all ages. We permit only authorized employees or agents, who are trained in the proper handling of customer information, to have access to customer information. Whenever we hire other organizations to provide support services, we require them to conform to privacy standards.

You may Opt-Out of certain features of our web site, although this will limit your use of our services. We will remove your name from marketing or other distribution lists upon your written request. To tell us you do not want to receive communications from us, such as e-mail newsletters announcing new features, contests, or new content, or to tell us you do not want to receive communications from a third party that offers a product or service that we think would be of value to you, opt out at registration, unsubscribe using the link provided in the email, send an e-mail to or write us at:

Integrity Truck and Equipment

2300 Sanford Ave SW

Grandville, MI 49418

When you post information in our database, on message boards, or discussion groups, you grant Integrity Truck & Equipment unrestricted use of that material. Please see our Terms of Use for more information. Users should be aware that personal information voluntarily disclosed on public boards or discussion groups can be collected and used by others and may result in unsolicited messages to you from other parties.

To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online. The personally identifiable information we collect is stored within our controlled database and we use standard, industry-wide procedures, such as firewalls and SSL (Secure Socket Layers) for credit card information. As effective as such security measures may be, no data transmission over the Internet can be guaranteed complete security. When you register on our site, you will select a password. You will need your password to gain access to your personal information. Your password is a component of our security system. As such, it is your responsibility to protect it. Do not share your password with any third parties. If your password has been compromised for any reason, you should change it immediately.

This Privacy Policy may change.  We reserve the right to change our Privacy Policy from time to time without prior notice.

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